Committed to our shared success
Pharos works in collaboration with our wholesale partners and their retail customers to drive sales through tastings, sampling, launch events, educational and POS materials, as well as co-promotion and marketing.
focused on the fast-growing baby boomer segment
71% of cannabis beverage users prefer 5mg THC or less. Pharos offers mild euphoria without impairment; perfect for active lives, daytime and social sipping.
Boomers account for nearly 40% of all cannabis spending. Older consumers cite taste, safety, and mild effects as top purchase drivers.
Best flavors in the business: Pharos won Gold & Silver Medals at the 2025 tasting competition hosted by WSWA.
Award-winning flavor, gentle relaxation
Crafted for mature consumers and those new to THC.
A premium, award-winning THC-infused sparkling fruit beverage that helps people explore cannabis safely and enjoyably.
Low in calories. Four delicious, all-natural flavors. No artificial colors, flavors or preservatives.
BEST IN CLASS FLAVOR
“We represent many canned beverages, including spirits and hemp-based products from large national brands. The taste profile of Pharos is phenomenal, and one of the best I have ever tasted.”
Jerry Zavorka, President
Capitol-Husting Wine & Liquor Co.