meet the pharos founders
"We created Pharos for people like us, people who are curious about cannabis but want an experience that feels safe, enjoyable, and, frankly, more grown-up."
A lifelong entrepreneur, Rhyno Stinchfield has a proven track record of launching innovative products and leading high-performing international sales teams across the U.S., Canada, Mexico, and the Caribbean. Before Pharos, he founded GreenWorld Partners to advance renewable energy initiatives and served as CEO of Montana Wind Resources, where he helped develop a $35M wind farm. His vision and leadership continue to drive Pharos forward as a brand rooted in purpose, innovation, and impact.
With over four decades of multidisciplinary experience, Mary Bernuth brings a unique blend of creativity, strategy, and heart to Pharos. Her career has spanned global brand launches, Hollywood film campaigns, and nonprofit leadership—where she guided mission-driven organizations in fundraising and storytelling. As a former executive coach and founder of Conscious Living Therapy, Mary’s deep insight into human behavior shapes Pharos’ thoughtful approach to business, brand, and community.
Meet the pharos team
Matt Smith, President & CEO
Global brand builder with four decades of executive leadership spanning Fortune 500 companies, entrepreneurial ventures, private equity advisory, hospitality, consumer products, and eCommerce. Deep expertise in beverage marketing, brand strategy, e-commerce, and business growth for companies including Pepsi, Del Monte, Colgate-Palmolive, and HSN.
Jason Mohr, VP/Distributor Sales
Thirty years of experience in the beverage industry for top beverage producers and distributors, including Diageo, Coca-Cola, Guinness, and E&J Gallo Winery.
Tyler Clark, Director of Operations
Combines a background in global quality compliance and large-scale hospitality management to ensure every Pharos beverage meets the highest standards of taste, safety, and consumer trust.
Katharine Brenton, Marketing Director
Over 15 years of experience in marcomm; drawing on social norming strategies to promote and position Pharos as consumer trends shift.
Brian Boron, Florida Brand Development Manager
Deep alcohol beverage experience across multiple distributors, markets, and functions spanning 21+ years with brands including Knob Creek, Suerte Tequila, Absolut Vodka and others.